I worked on designing the visual effects for the partnership between Red Bull Racing Honda and Tezos, a blockchain known for its self-upgrading and cutting-edge technology.
The project focused on representing hyper speed and three-dimensional transformations of the car, emphasizing Tezos' technological energy. I created speed rays in Tezos' colors that traced the car’s path, outlined track corners, and generated energy waves interacting with the car’s dynamics. The car itself featured block-like transformations, symbolizing upgrades powered by Tezos' blockchain technology, enhancing the sense of rapid acceleration and adaptability. The use of light rays and ultra-fast transformation metaphors reinforced the connection between Tezos' advanced technology and Red Bull Racing’s high-speed performance.