Jose Lopez, the world's leading black and white tattoo artist, is renowned for his mastery in the tattoo industry and his dedication to mentoring future tattoo artists. With over 20 years of experience and 150 awards, his studio, Low Rider, has gained international recognition as one of the premier tattoo studios. In this project, I designed a video that highlights the studio's identity and artistic essence. The visuals focused on showcasing the logo and elements that define Low Rider Tattoos: black chrome and velvet textures, exquisite detailing, and a dark, monochromatic palette enhanced by sculptural lighting. The concept was crafted to capture the signature aesthetic of Low Rider Tattoos, blending darkness with beauty and precision.