I collaborated with Dean, the director and co-owner at Roger, to create a memorable logo reveal that paid homage to the brand's legacy. The concept centered around crafting a rock that had a historic look, symbolizing the many years of storytelling and documentaries that the channel has produced.
This rock was designed to embody the passage of time and the dedication the brand has shown. To add a sense of elegance and highlight the brand’s achievements, we incorporated a smooth, slick layer of gold liquid that would gradually cover and reveal the logo. The final result transformed the logo into a sculpture, solidifying its significance as a trophy representing years of hard work and success.