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FITC 2024
Main Titles
The piece explores the complex relationship between time and creativity, using symbolism such as a white canvas, vibrant flowers, menacing snakes, and crystals. It delves into the artist's journey from potentiality to creation, encountering challenges and limitations along the way. Fear and time are depicted as omnipresent forces driving artistic growth, while introspection and reflection play crucial roles in the creative process. The artwork culminates in the imagery of a ticking clock fracturing to reveal a crystal, symbolizing the transformative power of overcoming constraints to achieve artistic expression and innovation.
MAKING FITC 2024
SHORT REEL
A place were ideas bloom and this are visualized by roses breaking through white plainess.
WHITE CANVAS
The First step of every journey
The blooming of roses is met by chains, snakes and sharp diamonds representing challenges in creative endevours.
CHALLENGES & LIMITATIONS
Vital for fostering equilibrium
These crystalline forms embody a dual symbolism, representing both a contemplation of past and future works and a reflection of the artist's inner essence during the act of creation.
INTROSPECTION
Contemplation of past and future
These Though many flowers may bloom, only a few find their gem. This is a metaphor for finding your purpose. The piece shows artistic creating by blooming roses and only those who are brave enough to fright through the creative struggle are met with rewards.
FINDING YOUR GEM
A metaphor for finding your purpose
Flow is the moment that stops time. The moment you are deep in the state of creation. That is the state that allows us to find our gem, our purpose. The state that helps artists grow and move forward.
FLOW
A state of total immersion
Time is the uncontrollable factor of every creation. But when we tap into the zone, its very quiet. However when you relize its always ticking, you snap out of meditational states. That is why, its always present in the piece.
TIME
Always in motion
The piece concludes whe the clock breaking, taking us out of the zone. But once out, we will repeat the cycle in search of that gem. Today, that gem is FITC.
CYLE
NOT AND END - BUT A BEGINNING
Beneath the constraints of time and fear lies a glimmer of hope and a transcendent state that enhances the artist's mode of expression. While time may serve as a formidable obstacle, it also catalyzes artistic evolution and innovation.
MESSAGE
A HOPEFULL TAKEAWAY
Credits
Design and Direction
Alejandro ( RMA )
Typography
Alasdair Willson
VFX
Alejandro ( RMA ) x Alex Liou
Music
David Murillo R
Special thanks
Lorenza Angel
Ben Fox
Shawn Pucknell
Timothy Williams
Sofia Quiroz Villegas
Jorge Arango Gonzalez
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