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TROFEO
Maluma & Yandel


Category: Music Visuals

Role: Director
Client: Maluma & Yandel
Studio: RMA

 

Trofeo is a collaboration between Maluma and Yandel, the legendary artist who helped shape the reggaeton genre as part of the iconic duo Wisin y Yandel. The song narrates the story of a woman who is confident, carefree, and resists being objectified as a trophy. She thrives on independence and enjoys the party scene, standing above the men who try to win her over.

The song also features football legend Lionel Messi and creatively links the idea of trophies with sports and achievements. Around the time of its release, Maluma had purchased his dream car, a Ferrari, which became a symbol of success and inspiration for this piece.
We decided to metaphorically transform the trophy into Maluma’s Ferrari. The car was displayed in a reflective room, surrounded by glass surfaces that cast dynamic, music-reactive lights. The interplay of reflections and lighting created a stunning, immersive experience, subtly conveying that achieving your "trophy" is within reach. The mirrored environment encouraged viewers to see themselves in the narrative, symbolizing the universality of pursuing dreams.

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